When it comes to health, no one wants to take chances. And yet, sorting through the hype of today's health care industry can be frustrating. Some companies are based on simple fads. Others are poorly managed. In the end, the enterprises that endure are those that focus on sound business practices. Nature's Sunshine is just such a company.
Nature's Sunshine was the first company to encapsulate herbs, back in 1972. Our commitment to offering only the finest-quality herbal supplements has never wavered. We're still adamant about offering only the best wholesale vitamin supplements to our customers worldwide.
In the early 70s, Gene Hughes, a Utah school teacher, began experiencing a nagging stomach condition. He took the advice of a neighbor who suggested cayenne pepper for his discomfort. It worked! Soon Gene began feeling much better, but swallowing a spoonful of cayenne pepper was awful. That’s when his wife, Kristine, suggested putting the powder into easy-to-swallow gelatin capsules. It was revolutionary! Gene and Kristine soon enlisted the support of family—Dick and Pauline Hughes and Jay and Arva Hughes—to begin a small family business, selling encapsulated cayenne and other herbs and supplements to health food stores.
The family soon realized they wanted to touch more lives with their products, and they found the perfect vehicle for making this happen—direct marketing. This business model allowed them to educate consumers about the vitamin supplement products and provided their sales force an opportunity to share in the success of the company. Today Nature’s Sunshine Products (NSP) can be found in 30 countries, represented by nearly 600,000 distributors.
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Since its very inception, NSP has sought to scrupulously control quality by bringing the manufacturing process in-house wherever possible. This philosophy has resulted in a 250,000 square foot production facility operated according to pharmaceutical standards, even though NSP is not required to do so by any regulatory agency.
Rather than assigning the development and testing of its products to outside labs, NSP has invested muli-millions in state-of- the-art analytical equipment for its Research and Development and Quality Control departments. Comprised of botanists, biologists, chemists, food scientists, and pharmacognosists, the R&D team keeps the product line fresh and dynamic -- a pace setter for the industry.
Nature's Sunshine has experienced sales growth averaging 25 percent a year during the last 15 years. While me too or shooting star companies come and go in the marketplace, NSP remains a vital and growing organization. NSP believes the consistent growth is the result of continuing emphasis on product quality and the wonderful influence of an ever-expanding network of natural health enthusiasts.
Nature's Sunshine currently invests nearly 50 cents of every sales dollar that comes in the door in support programs that directly benefit the field sales force. These investments take the form of educational seminars, national conventions, toll-free telephone support, printed materials, sales bonuses, and independent Manager/Distributor benefits. Long-term investments such as these reflect a deeply felt commitment on the part of Nature's Sunshine to maintain industry leadership in the health products field.